Most personal finance content in India is either selling something or showing off. Neither helps a reader make a better decision tomorrow.
About
Shivpriya leads editorial at InvestingPro. She believes Indian readers deserve content that respects their intelligence — neither dumbed-down clickbait nor jargon-thick reports written for CAs. Her writing focuses on the why-it-matters layer: why budgeting fails for salaried Indians, what changes about money decisions at 25 versus 35, how to start investing when your first paycheck hits. She works across the desks but does not personally vet product catalogues — those reviews carry desk attribution, not hers.
InvestingPro started as a way to put together the personal-finance answers that kept getting buried under sponsored content elsewhere. The first article was a 50/30/20 budget breakdown for a friend earning ₹40k a month in Bangalore. She showed it around. Then more friends asked. Then more strangers asked. The site grew out of that.
Areas of Expertise
Methodology & Standards
- Self-taught in personal finance — verifies every number against RBI / SEBI / Income Tax Act primary sources
- Editorial methodology: no sponsored content, no paid editorial placements, methodology disclosed on every article
Track Record
- Cofounder, InvestingPro (2025-present)
- Lead editor for personal-finance and general explainer content
- Designs the editorial process the product desks follow
Recent articles from Shivpriya
Discover the 50/30/20 budget rule, a straightforward guide to managing your finances in India. Learn how to allocate your income effectively for savings and spe
Financial Planning at 25 — How to Start Investing with Your First Salary - Comprehensive guide for Fresh graduates. Learn about financial planning 25 year old india.