The InvestingPro Story · 2026

Built to empower, not to sell.

Most Indian financial platforms aren't built to help you. They're built to sell to you. That's the gap we're closing — independently, transparently, and eventually in every Indian language.

It started with curiosity, not a business plan.

I'd just finished my MBA in Finance from NMIMS, Mumbai. Like every Indian household, mine had its share of money confusion — relatives making policy decisions on a salesperson's word, friends choosing mutual funds because of a friend's friend, parents locking savings in products they didn't fully understand.

I knew the math. They didn't. And I noticed something: the answer wasn't missing — it was gatekept. Sales-first comparison sites with paid placements. “Methodology” hidden as a trade secret. Comparison engines that ranked products by who paid the most for the slot, not by who served the user best.

But that wasn't the worst part.

The worst part was the language.

A 22-year-old in Visakhapatnam reads Telugu. A grandmother in Bhopal reads Hindi. A migrant worker in Bengaluru reads Kannada. Yet every quality money-advice site in India publishes only in English — leaving 90%+ of the country to navigate financial decisions through second-best translations or word-of-mouth from people just as lost.

“Financial literacy in your own language isn't a nice-to-have. It's a right.”

So I built InvestingPro.

A comparison platform where the math is published. Where the methodology lives at /methodology — not buried in a 30-page PDF. Where every product has a disclosed editorial weight, anchored to a real regulator (RBI for banking, SEBI for securities, IRDAI for insurance, AMFI for funds). Where affiliate commissions never move scores or rankings, and where editorial and commercial teams are separated by policy, not just by intention.

We're starting in English. But the real goal is for InvestingPro to be the most-trusted personal finance comparison platform in every Indian language. Hindi first. Telugu and Tamil close behind. Then the others.

What we believe

Four convictions that shape every page.

RESPECT

Money decisions deserve respect.

Your job, your savings, your retirement — these aren't background noise. They're the texture of your life.

TRANSPARENCY

Math should be public.

If we can't show our work, we shouldn't expect you to trust the answer. Methodology lives at /methodology, not in a 30-page PDF.

STRUCTURE

Independence is structural.

Affiliate revenue exists; it just has to be walled off from editorial. Policy, not intention.

ACCESS

Vernacular is a right.

Indians who think in Hindi, Telugu, Bengali, Kannada, Tamil deserve the same depth of financial advice as Indians who think in English.

What we're not (yet)

We're the index, not the trade.

We're not licensed. We're not a SEBI-registered investment advisor. We're not a stockbroker. We're not your financial planner.

We're a comparison + research platform — the index, not the trade.

If you need licensed advice, talk to a SEBI-registered investment advisor. If you need protection planning, talk to a licensed insurance agent. We help you walk into those conversations more informed than you walked out the last time.

Where we're going

One promise, in every Indian language.

In 12–24 months, we want to be the platform where every Indian — regardless of city, language, or starting knowledge — can make the next money decision with the same confidence as someone who studied finance.

  • A 22-year-old in Hyderabad compares 81 credit cards in 3 minutes and picks one they actually understand
  • A grandmother in Bhopal reads about mutual funds in Hindi and decides if SIP makes sense for her
  • A first-time founder in Vijayawada structures their CTC like they negotiated at a Fortune 500
  • An NRI in Dubai compares Indian FDs against gulf bank rates with full clarity, in their preferred language

That's the promise of “Money, Decoded.”

Read the receipts
How we make money
Read methodology
Editorial standards
The Editorial Desk

Built by people you can name.

Every article is researched from official sources and fact-checked before publishing. No anonymous “industry experts.”

SP

Shiv Pratap

Founder & Editor-in-Chief

IE

InvestingPro Editorial

Research & Analysis

The Founder

Shiv Pratap

Founder & Editor-in-Chief

MBA Finance, NMIMS Mumbai. Building InvestingPro from Visakhapatnam after watching too many friends and family members make financial decisions on incomplete information.

Reach me at contact@investingpro.in.

Independence note: InvestingPro.in is an independent platform owned and operated in India. It is not affiliated with, endorsed by, or associated in any way with Investing.com, InvestingPro™ by Investing.com, or any of their parent companies, subsidiaries, or affiliates. All trademarks belong to their respective owners.

No paid rankings
Methodology disclosed
SEBI-compliant
228+ researched articles