I
ICICI Direct
ICICI Direct
VS
WINNER
U
Upstox
Upstox
ICICI Direct vs Upstox
Detailed side-by-side comparison based on fees, rewards, benefits, and real user data.
broker
Updated Aug 2026
86
Overall Score / 100
4.3/5
Recommended
90
Overall Score / 100
4.5/5
Scoreboard· 3 measured features
2
ICICI Direct
0
Tied
1
Upstox
Overall winner
Feature-by-Feature Comparison
Feature
ICICI Direct
Upstox
type
Full-Service
Discount
account opening fee
0
0
amc
0
300
brokerage delivery
Rs 20 or 0.55%
₹20 per executed order (flat)
brokerage intraday
Rs 20 or 0.275%
₹20 or 0.1% (whichever is lower)
mobile app rating
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InvestingPro Expert Verdict
Based on SEBI-compliant analysis • Affiliate disclosed
Upstox is the stronger overall pick with a higher user rating (4.5★ vs 4.3★). It's best suited for cost-conscious traders looking for overall value. ICICI Direct is still worth choosing if you're investors who want tight bank-account integration.
Who Should Get Which?
🏦
Choose ICICI Direct
Best if ICICI Direct is your primary bank.
🏦
Choose Upstox
Best if Upstox is your primary bank.
Disclaimer: This comparison is for informational purposes only. Product details may change; verify on official bank websites before applying. InvestingPro may earn affiliate commission on approved applications. Not SEBI registered investment advice.