How We Make Money
We're committed to complete transparency about how we fund our platform while maintaining 100% editorial independence.
The Short Answer
InvestingPro is an independent comparison platform supported by affiliate commissions. When you apply for a product through our links, we may earn a fee from the provider. This allows us to offer our comparison tools and research completely free to you.
Our Commitment to Independence
Editorial Independence Guaranteed
Our recommendations are NEVER influenced by affiliate commissions. We analyze all products equally, regardless of partnership status.
Firewall Between Editorial & Commercial
Our editorial team has ZERO access to commercial deals or partnership agreements. They don't know which products pay more or less.
We Recommend Against Partners Too
We analyze 500+ products but only recommend ~20 best per category. If a partner's product doesn't make the cut, we'll tell you why to avoid it.
Transparent Labeling
We clearly mark which products are affiliate partners vs. non-partners. Both receive equal editorial treatment.
How Affiliate Commissions Work
- You click an "Apply Now" link on one of our product cards
- You're redirected to the provider's website (bank, lender, etc.)
- If you complete an application, the provider may pay us a commission
- You pay nothing extra. The commission comes from the provider's marketing budget
Important Note
Not all products we recommend are affiliate partners. We recommend many products from which we earn nothing, simply because they're the best option for specific situations.
Why This Model Works
The affiliate model allows us to:
- Offer our comparison tools completely free to consumers
- Invest in thorough, independent research and analysis
- Maintain a team of expert analysts and fact-checkers
- Keep our platform updated with the latest product data
- Build better tools like calculators and comparison tables
Without affiliate revenue, we'd need to charge subscription fees or display intrusive ads, making our services inaccessible to many Indians who need them most.
Our Editorial Standards
Every product recommendation goes through:
- Data Analysis: We collect and compare data from hundreds of sources
- Expert Review: Financial analysts with 5-10+ years experience evaluate each product
- Fact-Checking: Every claim is verified by a separate fact-checker
- Regular Updates: We review and update recommendations monthly
- User Feedback: We incorporate real user reviews and experiences
Questions?
We're committed to transparency. If you have questions about our business model or how we maintain editorial independence, please contact us at editorial@investingpro.in
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